You may have seen an advertisement featuring Todd Davis, CEO of LifeLock, and his social security number, since he is absolutely confident that LifeLock is protecting his identity.

LifeLock is by far the most well-known identity theft protection company and probably the largest. LifeLock was founded in 2005 and is considered the industry leader. They provide proactive identity theft protection and offer a solution that prevents your identity from being stolen before it happens. And it will only cost you about $0.33 a day or $10 a month - and they guarantee our service up to $1,000,000. They also offer identity theft child protection program.

They also provide nifty WalletLock™ program, where if ever your wallet goes missing, they will help you contact each credit card, bank or document issuing company, cancel your affected accounts and complete the paperwork and steps necessary to replace your lost documents*, including your credit/debit cards, driver's license, social security card, insurance cards, checkbook - even travelers checks - at no additional cost.

There is no long-term commitment with LifeLock. You can cancel at anytime, and if you have pre-paid, they will refund any unused amount.

• They contact the credit bureaus to set free fraud alerts on your behalf and repeat the request every 90 days or so unless you ask not to.
• They request that your name be removed from pre-approved credit card and junk mail lists and we keep making the requests as they expire.
• Each year, they order your free credit reports on your behalf from the major credit bureaus and they are sent directly to you.
• Inclusion of WalletLock™. If ever your wallet goes missing, they will help you contact each credit card, bank or document issuing company, cancel your affected accounts and complete the paperwork and steps necessary to replace your lost documents*, including your credit/debit cards, driver's license, social security card, insurance cards, checkbook - even travelers checks - at no additional cost.
• They help you shut down potential identity threats fast with identity monitoring package.
• If your Identity is stolen while you are a member of LifeLock, they are going to do whatever it takes to recover your good name. If you need lawyers, investigators, accountants, case managers, whatever, they're yours. If you lose money as a result of the theft, LifeLock will do whatever it takes to help you recover your good name and will spend up to $1,000,000 to do it.

LifeLock's Total Service Guarantee is simple. In the unfortunate event your identity is misused while you are a LifeLock member, they will reimburse direct expenses you incur and pay professionals to resolve the problem for you – up to $1 million!

TrustedID offers consumers the most comprehensive solutions to help prevent identity theft. The company's products give Americans a new opportunity to proactively take steps to protect themselves against the country's fastest growing crime, identity theft. TrustedID's products are available to consumers through the nation's leading financial institutions and consumer brands, as well as directly through the TrustedID.com website.

TrustedID's first product, IDFreeze®, gives consumers the strongest available protection against identity theft, including credit report controls, requiring a double-check before credit is issued in your name, opt-out from pre-approved credit card offers, identity restoration services from accredited professionals, and insurance to restore your good name in the case of identity theft.

TrustedID's management team combines dozens of years of experience in the consumer credit, Internet, and online security industries, as well as extensive expertise in consumer security and Internet development and marketing. TrustedID is funded by Draper Fisher Jurvetson and Opus Capital Ventures, two leading venture capital firms.

IDFreeze® delivers a comprehensive protection system that helps detect and stop identity theft before it happens. Many identity theft protection services today offer credit monitoring. While this is helpful, it does little to ensure that your identity is protected before a theft occurs. IDFreeze scans the black market Internet to see if your information has been compromised; proactively protects your Social Security number and financial accounts; helps you protect your medical benefits and more - for you and your family.

IDFreeze® will help you to:

• PREVENT anyone from using your Social Security number to commit fraud
• DETECT the sale of your account numbers on the Internet
• STOP anyone from using your identity to get credit

IDFreeze® also offers a team of 24/7 On-Call Protection specialists to answer your identity theft questions and, if in the unlikely event that you do become a victim of identity theft, will be there to help you fully restore your identity. Plus, your protection is backed by a $1,000,000 service warranty.

Other features include:

• Fraud Flag Placement - Reduces the risk that thieves will be able to take out credit in your name or your family members' names
• Free annual credit reports - Helps you catch inaccuracies and fraud sooner
• Scans your personal and financial information - Monitors your name, address, Social Security number, credit card numbers, and banks accounts to prevent fraud
• Medical Benefit Protection - Allows you and to protect your medical benefits
• Junk Mail Reduction - Stops unsolicited, pre-approved credit offers
• Spyware Protection - Detects and eliminates spyware from your computer

In the unlikely event that an identity theft occurs, TrustedID will support you with a $1,000,000 service warranty

IdentityTruth understands that your identity is your life. Losing it puts your world at risk. It's not enough to learn of identity theft after the fact. Early detection and notification is your only protection. They actually predict future potential fraud using sophisticated information processing and behavior modeling techniques.

IdentityTruth is the leading provider of a new breed of service to help consumers safeguard their Privacy and Identity. Through innovative technology, individuals receive the earliest possible notification™ in advance of potential misuses of their identities so they can take better control. Early detection is the best protection. IdentityTruth is a privately held, VC- funded company headquartered in Waltham, Massachusetts. Investors include Argonaut Ventures and Stata Venture Partners.

IdentityTruth searches through billions of data points from many different sources to give you the earliest possible notification in advance of potential misuses of your identity, so you can take better control. To ensure service accuracy, IdentityTruth utilizes highly developed and sophisticated information processing and behavior modeling techniques to not only detect suspicious activities in the past, but to also predict future frauds.

Through their technology, IdentityTruth zeroes in on the movement ("traffic") of sensitive personal data to determine if it is floating on the internet, traded or misused in any way. You can think of this as following your "digital footprints." Understanding this traffic is the key to giving you the earliest possible notification in advance of potential identity theft. Armed with precise actionable information, IdentityTruth will give you specific suggestions so you can take more effective steps to better protect yourself, your assets — and your world.

Features include:

• Application screen shots 24x7 Monitoring of Suspicious Internet Sites – for your sensitive personal data including bank cards and social security number - over 3 million valid social security numbers are traded online. Don't be one of them.
• Your Identity Health Score – Is your identity at risk? We can tell you. The lower the score, the greater your risk of becoming a victim of identity theft.
• Notice of Detected Fraud Events – Get email alerts of possible suspicious activities related to your identity.
• Advance Notice of Potential Fraud – Receive email alerts about potential fraud before your privacy and identity are harmed.
• Personal Breach Alerts – When personal information is lost or stolen from companies or institutions you're affiliated with you'll get the earliest possible notification – so you can safeguard your privacy.
• Enable Fraud Alerts for Free– For Consumers who believe that they might be at risk, fraud alerts can provide front-line protection against assaults on your identity placed with the 3 credit bureaus (Experian, Equifax, TransUnion).
• No more pre-approved credit offers – Identity thieves often intercept mail and hijack these unsolicited offers, using them to get credit in your name.
• Our assurance of immediate resolution in case of identity fraud – If you're a victim of identity theft, IdentityTruth, in partnership with RelyData, will call on our contacts within the credit bureaus. You'll have almost immediate resolution on any financial fraud including an amended credit report so that you can get on with your life.
• Expert Guidance – Recommendations on how to resolve any problems that may arise.

Reimbursement for expenses related to identity recovery (even lost wages) with comprehensive insurance coverage through AIG Companies.